was a question founder Fed Pua encountered countless times during his university days. The brand came from two parts: the need for a local, well-curated vintage store and the desire to bring back what had been lacking in the retail scene—personality. “IT’S VINTAGE” was always his reply to his peers and the reason why the brand is named as such.

IT'S VINTAGE's first pop-up shop circa December 2017

The brand first launched in December 2017 as an experimental pop up shop, which featured pieces personally handpicked by Fed from several buying trips. Surprisingly, almost all of this sold out in its first weekend. Two years and five pop ups later, the brand moved to its permanent home in Legazpi Village, Makati as one of the first vintage stores in the city.

The permanent IT'S VINTAGE store launched in January 2020

Unlike your typical stores, IT’S VINTAGE champions on a new retail experience: an inclusive environment, well-selected items fit for just about anyone, and a creative, approachable team who help cultivate the brand’s image. These are what keep people coming back for more. With daily restocks which change the store’s look overnight, each day is different for everyone.